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“I get so excited about it,” he said of the forthcoming ad-supported HBO Max version, noting he has experience in the ad-supported VOD business as the first CEO of Hulu. “It turns out most people on this planet are not wealthy,” he added, and said the advertising experience in HBO Max will be implemented “elegantly.” “I think once they see it, people are going to be so excited about how thoughtful we’ve been about advertising,” Kilar said. Kilar noted that WarnerMedia made the day-and-date film release decision for 2021 largely because of the pandemic. After COVID-19 restrictions lift, he asked rhetorically, “Is theatrical going to see a crazy resurgence? I could easily see that happening.” If and when that happens, he said, “we will be there to serve them.”

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