New Mexico freshens up True campaign to reignite tourism
by Susan Montoya Bryan, The Associated Press
Posted Apr 13, 2021 6:13 pm EDT
Last Updated Apr 13, 2021 at 6:27 pm EDT
ALBUQUERQUE, N.M. Authenticity and the idea of adventure steeped in culture have fueled New Mexico’s award-winning “True” tourism campaign for more than a decade.
That won’t change, but state Tourism Secretary Jen Paul Schroer said Tuesday it was time to refresh the brand ahead of what she said will be a “complete rebirth of New Mexico’s tourism economy” as more people are vaccinated and more public health orders prompted by the coronavirus pandemic are relaxed.
New Mexico freshens up True campaign to reignite tourism
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New Mexico freshens up True campaign to reignite tourism
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When the California Public Utilities Commission recommended 17 months ago that a gas-fired power plant on the Redondo Beach waterfront remain open beyond 2020 over the objections of local officials and clean energy activists Commissioner Martha Guzman Aceves made a commitment to the city’s mayor.
“I pledge to you, Mayor Brand, that I will never support a further extension,” she said.
Now it looks like that promise will be put to the test.