Pandemic has accelerated the growth of snacking: Report adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Food major Mondelez is extending its Bournvita brand into the cookie space, marking its second extension of the brand in five months. In August, the company had entered breakfast cereals via Bournvita, launching it in two markets, including Maharashtra and Andhra Pradesh. The back-to-back launches point to a larger game plan that the company has for Bournvita, which includes tapping the morning snacking occasion. Bournvita is a legacy brand, which has stood for nourishment for over 70 years. We wanted to build on this equity of nutrition and health by looking at all morning snacking occasions. Parts of it have been unveiled now with the two launches we ve had in the last few months. This journey will continue into the future, Sudhanshu Nagpal, associate director, marketing, biscuits, Mondelez India, said.
Mondelēz International launches its Second Annual State of Snacking Report adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.