Hyundai to debut its premium Genesis brand in Europe this summer Rival to German brands like BMW and Lexus, Genesis will offer both conventional and electric models
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Genesis said orders will open for the Genesis G80 saloon and the Genesis GV80 SUV in June, with the new G70 saloon and GV70 SUV following soon after.
Hyundai will launch its premium brand Genesis in Europe this summer, debuting its flagship saloon and SUV models in one of the world’s fastest growing electric vehicle markets.
Genesis, which launched as Hyundai’s standalone luxury division in 2015 to compete with premium brands like BMW, Mercedes and Lexus, said it will sell both conventional and electric models in the region. Initially the brand will enter the German, UK and Swiss markets.
Hyundai Motor to debut luxury Genesis brand in Europe this summer Reuters 5/4/2021
SEOUL, May 4 (Reuters) - South Korea s Hyundai Motor Co said on Tuesday it will launch its premium brand Genesis in Europe this summer, debuting its flagship sedan and sports utility vehicle (SUV) in one of the world s fastest growing electric vehicle markets.
Genesis, which launched as Hyundai s standalone luxury division in 2015 to compete with premium brands like BMW , Mercedes and Lexus, said it will sell both conventional and electric models in the region. The Electrified G80 will be the first all-electric Genesis to arrive in Europe. A further two battery electric cars will follow, providing European customers with a choice of three Genesis zero-emission cars within the first year, Genesis Motor Europe said in a statement.
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Hyundai’s Genesis Motor Europe premium subsidiary will forgo partnerships with traditional franchised car retailers entirely when it enters the UK market this summer.
A brand-operated London store at Westfield Shopping will be the Korean brand’s only physical retail presence when sales get underway, with home or office delivery and collection at the heart of a ‘Genesis difference’ retail model which “will remove the need to visit a ‘dealer’ ever again”.
In an online European launch event this morning (May 4) Genesis said that its aim was to “guarantee a stress-free experience that promotes convenience, trust, and transparency”, with a promise that “we come to you”.
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