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Applebee s
Bloomin Brands says Tender Shack, made inside 725 restaurants, could be a $75 million business.
Cosmic Wings replaces a virtual brand Applebee s launched last year on Grubhub.
Cracker Barrel is testing an off-premise only store that will roll out a chicken and biscuits delivery only brand this week.
Applebee s launched a new virtual restaurant dubbed Cosmic Wings on Wednesday. It s a delivery-only brand featuring Cheetos-flavored wings that actually replaces its other dark kitchen concept, Neighborhood Wings by Applebee s.
The next day, Bloomin Brands, the parent company of Outback Steakhouse, announced the national rollout of Tender Shack. The company is turning 725 restaurants, including Carrabba s Italian Grill, Outback and fine dining brand Fleming s, into dark kitchens to produce the new chicken tender virtual brand.
Bad-Ass Breakfast Burritos. Created by Dog Haus’ founders, The Absolute Brands is a new restaurant group comprised of Dog Haus and multiple unique concepts. Each of The Absolute Brands offers items that are off-shoots of Dog Haus’ signature menu.
“This is our second Dog Haus location in the city, but it’s the first in Central Austin,” said Franchisee Michael Kim. “It’s incredibly convenient for UT students and staff, and folks working downtown that’re looking for delicious, quality food that can be delivered straight to their office or dorm. Our guests’ health and safety are of utmost priority, and virtual kitchens are an excellent way to ensure Dog Haus and The Absolute Brands fans receive our quality food.”
This year, Dog Haus is taking its Chef Collaboration Series to the next level with the addition of spin-off creations made exclusively for The Absolute Brands – a new restaurant group comprised of Dog Haus and multiple unique virtual concepts.
To kick off the series, Dog Haus’ culinary team partnered with renowned TV and YouTube personality Sam Zien, aka “
Mr. Miyagi – a deep-fried beef dog topped with mayo, teriyaki sauce, caramelized onions, tempura crumbles and wasabi furikake, served on grilled King’s Hawaiian rolls. Drawing inspiration from Mr. Miyagi, Zien will introduce original items for two of The Absolute Brands’ delivery- and pickup-only concepts –
Smokin Ace just started selling sausages, sandwiches and other eats from its delivery-only kitchen inside the massive new CloudKitchens facility at 810 Vallejo Street. It was one of the first ventures to launch there, but the facility can host some fifty food businesses, so other outfits like Combi Tacos and Meta Asian Kitchen (which has its original location inside Avanti Food & Beverage) are now joining in the fun, with many more to come.
CloudKitchens, founded by former Uber CEO Travis Kalanick, is one of several new ghost-kitchen businesses opening in multiple cities. ChefReady is another, with ten kitchens available at 1468 South Cherokee Street. The model targets relatively inexpensive properties in centrally located areas of cities, allowing third-party delivery companies easy access to heavily populated neighborhoods. So your tacos, noodles, hot dogs and more could all be emanating from the same location.