Grey Group China nabs Apple iPhone agency side strategy lead for China market Details
Grey Group China has hired Kathy Liu (pictured) as the new head of strategy. Liu joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple s iPhone business in China, overseeing both localisation and origination initiatives. Liu will head up Grey Group China s newly established Centre of Intelligence, consisting of brand and digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency s transformation and drive clients business growth in the digital world.
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