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Great Wall Hero 2019: Global Marketing Campaign Introduction May 31, 2019 Beijing Municipal Culture and Tourism Bureau  organized the Global Promotional Event of “Great Wall Hero 2019″at Guirui Theater of Beijing Horticultural Expo. Guests included the Director-General of Beijing Municipal Culture and Tourism Bureau, municipal government leaders, strategic partners from Beijing Horticultural Expo, representatives of sponsors of the campaign and of Beijing Municipal Administration of Cultural Heritage, district governments and travel agencies and the press. Mr. Yu SONG, Director-General of Beijing Municipal Culture and Tourism Bureau, delivered the opening speech and highlighted the overseas marketing efforts of the Bureau these years. He remarked that this global marketing campaign strives to open communication barriers between culture and tourism through this integrated marketing campaign, reinvigorating the exchange of cultural and tourism resources in the name of “eco-to

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