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ADVERTISEMENT Anthony Nantes, CEO at Wisr, said: “There is no greater audience, or event, that delivers a better return on investment than the Olympic Games, with a huge reach into Australian homes, concentrated in a few action-packed weeks of high excitement and emotion. From a brand perspective, it offers a rare, ultra-impactful and cost-effective outcome, as we introduce millions of Australians to a smarter, fairer experience underpinned by a groundbreaking customer experience that improves financial wellness.” Micah Walker, co-founder at Bear Meets Eagle On Fire, said: “We’re excited that all the thinking and distinctive work we’ve built together around Wisr and “For your smart part” will be introduced to Australia during the Olympics. It’s not often you get to run an idea through every part of a brand, and to see that come to life during such a significant moment now, is great for Wisr. ”

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