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In this combination photo, “Today” host Savannah Guthrie, from left, attends The Hollywood Reporter s annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, “CBS This Morning” host Gayle King attends Tina - The Tina Turner Musical Broadway opening night on Nov. 7, 2019, in New York and “Good Morning America” host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they re looking to make themselves valuable to consumers during other parts of the day. (AP Photo) entertainment
U.S. TV morning shows extend the day to cope with viewer erosion
WKBT
May 13, 2021 10:41 AM By DAVID BAUDER
AP Media Writer
Posted:
Updated:
Evan Agostini
In this combination photo, “Today” host Savannah Guthrie, from left, attends The Hollywood Reporter s annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, “CBS This Morning” host Gayle King attends Tina - The Tina Turner Musical Broadway opening night on Nov. 7, 2019, in New York and “Good Morning America” host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they re looking to make themselves valuable to consumers during other parts of the day.
David Bauder
In this combination photo, âTodayâ host Savannah Guthrie, from left, attends The Hollywood Reporter s annual Most Powerful People in Media cocktail reception on April 11, 2019, in New York, âCBS This Morningâ host Gayle King attends Tina - The Tina Turner Musical Broadway opening night on Nov. 7, 2019, in New York and âGood Morning Americaâ host Robin Roberts arrives at the NBA Awards on June 24, 2019, in Santa Monica, Calif. The pandemic has been rough on the broadcast morning shows, so they re looking to make themselves valuable to consumers during other parts of the day. (AP Photo) May 13, 2021 - 8:42 AM
NEW YORK (AP) â A recent job promotion came with what seems to be a counterintuitive mandate for NBC News senior vice president Libby Leist: Drum up interest in the âTodayâ show anytime other than the mornings.
A season of turnover
On Wednesday, Kim Godwin, an executive at CBS News, was named as the next president of ABC News, a rival network. She will replace James Goldston, and be the first Black woman to run a broadcast TV news division. As word of Godwin’s move went around, we also learned that Susan Zirinsky, her boss at CBS, would be stepping down. Zirinsky plans to stay at CBS in a production role, but she will be replaced atop the news division by two new hires Neeraj Khemlani, currently an executive at Hearst Newspapers, and Wendy McMahon, of ABC News. Between them, as the result of an internal restructuring, the two will oversee both news programming and local CBS TV stations. McMahon, who oversaw ABC’s local stations, was reported to have been in contention for the president job there; she and Godwin are now swapping companies. And McMahon was not the only high-profile leader to leave ABC News yesterday: Michael Corn, the senior executive producer of