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Fintech Focus For January 25, 2020

Barstool s CEO talks TikTok strategy, Sway House, and OnlyFans

Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Erika Nardini, CEO of Barstool Sports. Barstool Sports. For years, Barstool Sports has adjusted to shifting internet trends in order to stay relevant. Its latest focus has been on TikTok, where the company saw 45% of its new audience growth last year. Insider spoke with Barstool s CEO, Erika Nardini, about the company s TikTok strategy. The media brand Barstool Sports has regularly reinvented itself during its nearly two-decade existence. It started as a handout newspaper for Boston sports fans, fantasy football players, and gamblers. After going digital, it expanded heavily into podcasting, social media, and more recently pizza and gambling (again). And now it s betting on TikTok.

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Who Is Michael Gruen, And How Did He Become So Well Connected?

Who Is Michael Gruen, And How Did He Become So Well Connected?
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