Google updates timeline for unpopular Privacy Sandbox, which will kill third-party cookies in Chrome by 2023 theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.
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Google has decided to let the initial test of its FLoC ad technology conclude in a few days to work on improvements – though it isn t inclined to share feedback from test participants.
Privacy advocates would prefer if the online ad giant provided more insight into the test results, since Google s ongoing ad infrastructure rewrite affects every internet business and internet user, not to mention the digital ad industry generating $350bn annually.
FLoC stands for Federated Learning of Cohorts and promises a way to divide browser users into interest groups so they can be presented with interest-based ads without revealing personal information to advertisers. It s one proposal among many, collectively referred to as the Privacy Sandbox, intended to repackage targeted advertising technology so it can continue amid tighter privacy laws and technical limitations like the eventual discontinuation of third-party cookies.
Google delayed its plan to scrap a technology that tracks web-browsing habits amid regulatory scrutiny and concerns from privacy advocates and the advertising industry over the search giant's approach to replacing the tool.
Google s Ask me anything on Privacy Sandbox was more about questions than answers theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.
Originally published on April 26, 2021 6:47 am
Last year, as more of us flocked outdoors to hike or spend time in our own backyard Humanities Kansas started to explore the idea of creating something tangible to make the experience more meaningful.
“We’d always talked about the concept of DIY humanities, humanities where you are,” says associate director Tracy Quillin, “and having a tool to connect people with that.”
Before the pandemic, the independent nonprofit probably would have hosted some kind of event to make the connection. But planning events is tricky in COVID-19 times.
“We did know that we could do a book,” Quillin says.