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Budweiser Won’t Run Super Bowl Commercial, Ends 37-Year Streak
Beer brand will donate money it would have spent on the ad to coronavirus vaccination awareness effortsLawrence Yee | January 25, 2021 @ 10:15 AM Last Updated: January 25, 2021 @ 12:44 PM
Photo: Budweiser/NFL
Budweiser will not run a commercial during Super Bowl LV on Feb. 7, the beer brand announced Monday. The company says it will donate money it would have spent on the ad to coronavirus vaccination awareness efforts.
Since 1984, Budweiser has run spots during the big game featuring its iconic Clydesdale horses trampling through the countryside. Other memorable Budweiser commercials included frogs croaking “Budweiser” and friends uttering prolonged “Wassup!” greetings to each other.
Big advertisers skipping Super Bowl ads this year, citing pandemic
Budweiser was the latest company to announce it was rethinking its approach to advertising during Super Bowl LV, instead partnering with the Ad Council to raise virus awareness.
By Cindy BorenWashington Post
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This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts. Budweiser via AP
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl to donate to COVID-19 vaccination efforts
By Mae Anderson and Dee-Ann Durbin
Published
Courtesy: @budweiserusa
NEW YORK - For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.
Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers.
Budweiser via AP
NEW YORK (AP) For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.
Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers.
But the decision to not do an anthemic Budweiser ad which over nearly four decades has made American icons of frogs chirping “Budweiser,” guys screaming “Whassup!”, and of course the Budweiser Clydesdales showcases the caution with which some advertisers are approaching the first COVID-era Super Bowl.