Mar 10, 2021 9:35am
PatientPoint and Outcome Health are merging to form the new PatientPoint point-of-care network and company. (Alpha Stock Image)
After enduring a turbulent few years, point-of-care advertising and marketing company Outcome Health is getting a makeover, thanks to a merger.
PatientPoint is merging with Outcome to create PatientPoint Health Technologies point-of-care network, and in the process it s retiring the Outcome name. The combined company will be led by PatientPoint executives and CEO Mike Collette. Outcome Health CEO Matt McNally and chief operating officer Nandini Ramani are leaving the company.
The denouement of the Outcome Health brand is not entirely surprising, as it brings to an end a saga that included allegations of self-dealing, audits, an investor lawsuit and more.
New patient engagement company created as PatientPoint takes over rival Outcome Health
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PatientPoint Combines with Outcome Health to Create PatientPoint Health Technologies
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PatientPoint Combines with Outcome Health to Create PatientPoint Health Technologies
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CINCINNATI, Jan. 20, 2021 /PRNewswire/ PatientPoint® today announced the launch of a new digital campaign reporting initiative that will provide brands with independently audited monthly activity and proof-of-performance data for every campaign investment in the company s leading point-of-care network.
PatientPoint Digital Campaign Success Reports will be issued for every brand campaign running on the company s digital screen products in physician office waiting rooms, exam rooms and back offices. Reports will include audited metrics on ad play activity during total physician office open days as well as healthcare provider and location reach over the contract period. These reports will provide sponsors with dynamic, ongoing line of sight to monitor campaigns and maximize campaign performance.