Nissan s Rogue attracts richer buyers
New Nissan Rogue vehicles sit on a car carrier trailer inside an automotive processing terminal at the Port of Los Angeles in Wilmington, Calif., on April 28, 2020. (Bing Guan/Bloomberg)
Published December 17. 2020 12:05AM
By River Davis and Masatsugu Horie, Bloomberg
Sales of Nissan s new Rogue are charting higher in the U.S. since the compact SUV debuted in October by attracting higher-income customers, a sign that the Japanese automaker is making progress in shedding its incentive-led expansion strategy.
Buyers of the new Rogue have an average household income that is about $10,000 higher than the previous model s buyers , according to Mike Colleran, Nissan North America s senior vice president in charge of U.S. marketing and sales. Colleran declined to comment on specifics of the sales incentives provided for the new Rogue, but said the carmaker expects the SUV s overall transaction price to rise. That s a powerful statement, he said