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Mike Ashley launches £60m shares spending spree despite Covid woes
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Mike Ashley launches £60m shares spending spree despite Covid woes
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Sports Direct has finished bottom in a consumer survey of the best places to buy outdoor and sporting equipment.
The retailer, owned by Mike Ashley s Frasers Group, was criticised for its after sales service, product guarantees and Covid-19 response.
The Which? survey of 10,000 shoppers placed retailer Rohan top, followed by Sweaty Betty then Cotswold Outdoors.
Sports Direct said it was investing significant sums into improving the customer journey.
The shop chain said this showed in its current rating of 3.8 on consumer review website Trust Pilot. We value our customers opinions, it added.
Consumer group Which? asked shoppers - both members and the general public - to rate their experiences with the UK s biggest and best-known retailers on a variety of factors.