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North Face athlete Manoah Ainuu on Bingo World in Hyalite Canyon, Montana (Photo: Courtesy Austin Schmitz/The North Face)
Sponsored athletes are a staple of outdoor gear brands, from Salomon to ski maker DPS to Red Bull, lending credibility to a company’s products by employing them to notch impressive feats in enviable locales. The athletes also serve as brand marketers, walking or climbing, or wingsuit-jumping billboards. The North Face (TNF) began sponsoring expeditions soon after its inception in 1966, and sponsored climbers have been central to its identity ever since.
With one of the largest teams, TNF athletes have notched some particularly impressive feats recently. In 2018, Nelson and Jim Morrison became the first to ski the Lhotse Couloir from the summit of the world’s fourth-highest peak 27,940-foot Lhotse, which straddles the Nepal-Tibet border. That same year, David Lama summited 22,661-foot Lunag Ri, Nepal’s highest uncli
Buck Blankenship
It all started with a text on December 15. Mike Foote had a hankering for an adventure after a year without races that left him mostly situated around his home in Missoula, Montana. Wanting to end the year on a high note, he sent a Hail Mary ask
to his buddy Rob Krar.
“Are you healthy right now?” the text read. “Any interest in doing the Grand Canyon alternate R2R2R with me sometime in the next couple of weeks?”
Krar, based in Flagstaff, Arizona, responded quickly: “Oh gawd.”
A back and forth commenced. Krar was hesitant and decided to sleep on it. The next day, Krar politely declined the invitation, seemingly ending Foote’s dreams to complete the run. However, a seed was clearly planted.
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Colorado’s 11 ballot measures ended up being a split verdict
Durango, Colorado Currently Tue 4% chance of precipitation 8% chance of precipitation 15% chance of precipitation 11% chance of precipitation
Fiscal conservatives grabbed wins, but liberal-leaning measures also made it
Saturday, Nov. 7, 2020 8:00 AM People vote by dropping off their ballots Monday on the final day before Election Day in Denver. Kevin Mohatt/Special to The Colorado Sun
Colorado’s 11 ballot measures ended up being a split verdict People vote by dropping off their ballots Monday on the final day before Election Day in Denver. Kevin Mohatt/Special to The Colorado Sun
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