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We chatted to J’Something to talk about what it means to be an African artist, the impact of TikTok on the music industry and what he’s looking forward to once performing in front of crowds is allowed.
iAfrica 1 week ago 3 min read
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TikTok and the African Union have partnered to place the spotlight on African content through a month-long campaign dubbed #IamAfrican in celebration of Africa Day on 25 May. The campaign calls on users to share their views on what makes them proudly African across various categories, including music.
As music, along with the industry, continues to be revolutionised by TikTok, the platform has become a powerful promotional tool for the discovery of breakout music and artists. Not only has TikTok changed how people discover music, but the platform is changing music consumption habits too. This is especially evident through the popularity of TikTok playlists – an in-app feature that allows users to group their favourite videos and sounds for easy access at a later stage.
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947 and Huawei have announced the winners of the music talent search competition in the run-up to the second online rendition of Huawei Joburg Day with 947.
Jordan Rivers and Courus will join the line-up of top South African performers, including Goodluck, Mi Casa, Jesse Clegg, Black Motion featuring Brendon Praise and Msaki, Prime Circle and DJ Zinhle for the music extravaganza.
Huawei Joburg Day with 947 is free to view on the 947 website and will also be hosted live on-air on 94.7 FM.
947 and Huawei have announced the winners of the music talent search competition in the run-up to the second online rendition of Huawei Joburg Day with 947. The two winners will perform on the same stage as some of South Africa s biggest names.