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Your trademark is a household word, and worth fighting for By: David Taylor, Contributing Writer December 14, 2020
3:43 pm
You probably know that Jet Ski, Styrofoam and Xerox are all registered trademarks. Yet, they have become synonymous with the entire category of products in which they compete.
Xerox Corporation has fought for years to discourage using the word “Xerox” as a verb, referring to making a copy. This is the paradox of all the hard work it takes to achieve a registered trademark. Once won, if it becomes widely recognized, it must be vigorously defended.
Did you know that all REALTORS are real estate agents, but not all real estate agents are REALTORS? The term is a registered trademark of the National Association of REALTORS (NAR). The association seeks to add value to real estate agents’ professional credentials through membership in their organization. Members, and only members, are permitted to use the “REALTOR” term in co
Your trademark is a household word, and worth fighting for By: David Taylor, Contributing Writer December 14, 2020
3:41 pm
You probably know that Jet Ski, Styrofoam and Xerox are all registered trademarks. Yet, they have become synonymous with the entire category of products in which they compete.
Xerox Corporation has fought for years to discourage using the word “Xerox” as a verb, referring to making a copy. This is the paradox of all the hard work it takes to achieve a registered trademark. Once won, if it becomes widely recognized, it must be vigorously defended.
Did you know that all REALTORS are real estate agents, but not all real estate agents are REALTORS? The term is a registered trademark of the National Association of REALTORS (NAR). The association seeks to add value to real estate agents’ professional credentials through membership in their organization. Members, and only members, are permitted to use the “REALTOR” term in co