Sponsored by Heineken UK2020-12-10T16:21:00+00:00
Brits have certainly been getting the drinks in during lockdown, the nation drank an extra 382.6 million litres of lager, ale and cider this year. But how they’re buying it and what they’re choosing has changed. To find out how the new normal has impacted shopper behaviour when it comes to the beer & cider category, and which trends are here to stay, we spoke to Heineken UK category and shopper marketing director, Toby Lancaster.
Bigger baskets, fewer shops
Consumers have pivoted from their regular top-up shopping trips across stores to fewer bit bigger shopping trips. Basket sizes have increased and we’ve seen exponential growth across mid and large packs over the past year as consumers have been planning ahead for evenings and weekends at home rather than being out in pubs and restaurants. In fact, mid packs have grown by 44% and large packs by 45%.