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Has the pandemic changed our tastes? Breitling CEO Georges Kern believes so. “What was cool pre-Covid is not cool post-Covid,” he says. “I think in-your-face luxury – with V12, yellow, loud cars – is over.” The new luxury, in his eyes, is much more informal, defined by meaningful experiences, authentic lifestyles and the great outdoors. While Breitling has never operated at the “flashy car” end of the watch market, its latest piece is particularly keyed into Kern’s vision of post-pandemic credibility. The Breitling Top Time Deus Limited Edition (1,500 will be made) partners the watchmaker with Australian custom bike specialist Deus Ex Machina, which has a cult following both for the quality of the machines it makes and for the culture it has fostered. Its shops are hybrid spaces where you can buy Deus products, sure, but also enjoy a coffee and listen to music in the company of like-minded others. It might seem a niche brand, but Kern say

Michaell dunlopBreitling deusForrest minchintonGeorges kernBreitling top time deus limited editionDeus ex machinaStop timeபிரேய்திலீங் டெஸ்ஜார்ஜ்கள் கர்ன்பிரேய்திலீங் மேல் நேரம் டெஸ் வரையறுக்கப்பட்டவை பதிப்புடெஸ் முன்னாள் எந்திரம்மேல் நேரம்