In a word, it was: cookies.
Iâm a little surprised, too. I would have guessed the answer would have been deep reserves of resourcefulness and imagination, or perhaps mankindâs indomitable spirit, or possibly alcohol.
But according to an organization called Top Data, the year 2020 has been the year of the cookie.
Ordinarily, I pay little or no attention to pseudo-scientific surveys that aim to do little more than light up the pop-culture synapses in our brainsâ parietal lobes.
But this one is different. This one is about cookies.
Top Data is an international marketing company (they have an office in St. Louis) that tracked data of shoppers in cookie stores and online shoppers, and also surveyed 1,000 Americans to determine their cookie-eating habits. And what they found was, frankly, a little shocking.
By Joel Malkin
Dec 30, 2020
It s no surprise that Floridians are spending less at restaurants now than before the pandemic.
New research from Zenreach and Top Data shows estimated sales were down 11 percent in December compared to January of this year.
Zenreach CEO John Kelly says that even though the state has reopened, the financially devastated tourism industry has led to less spending at Florida s restaurants.
As bad as Florida s eateries have been hit, the damage pales in comparison to Idaho, where restaurant spending is down 47 percent from January to December. That was the worst showing in the data.
Photo: Getty Images
Study says S D restaurant spending up 20% since start of 2020 kwsn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kwsn.com Daily Mail and Mail on Sunday newspapers.
Restaurant Spending Holds Steady, Varies By State
Overall restaurant spending in the U.S. is only down one percent from where it was in January 2020, according to research from Top Data and Zenreach, reports
The Spoon. However, spending does vary from state to state, with Washington, Utah, and South Dakota spending more and Idaho, Massachusetts, Rhode Island, and California spending less.
How spending will change over the next few months will depend on both the vaccine and restaurants establishing trust with customers around the safety of eating inside.
“If you can create a safe dining environment, effectively target your best customers, and maintain (or even boost) your marketing spend, the more likely you are to successfully drive customers into your locations and sustain your restaurant business during this challenging time,” said John Kelly, CEO of Zenreach.
Local business reports shipping issues since October
Stef and Becs Boutique deal with shipment errors
Local business reports shipping issues since October
and last updated 2020-12-23 12:52:59-05
KINGSVILLE, Texas â A recent survey from Top Data shows 73 % of people said they are shopping more online than they were before the pandemic.
In a press release, UPS said its running one of the most successful peak holiday shipping seasons ever.
But one small, local business said it s having trouble with some deliveries for the business and shipments to customers.
Best friends Rebecca Sanchez and Stephanie Perryman are the owners of Stef and Becs Boutique in Kingsville. They started their business two years ago in Sanchez s dinning room.