A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
“We tell ourselves stories in order to live.” – Joan Didion
Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho.
For a little while storytelling was a good word in advertising. Then it became lame because everybody used the term. Because of this, it lost its meaning. It was a bit like one of those clubs that suddenly everybody started to visit. It used to be interesting and special. And then suddenly it became shit.
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Covid-19: The U.S. Is Edging Toward Normal, Alarming Some Officials
Last Updated
March 26, 2021, 7:58 a.m. ETMarch 26, 2021, 7:58 a.m. ET
A single dose of the AstraZeneca vaccine can protect older people, a study shows. California reaches a deal that encourages schools to reopen.
Here’s what you need to know:
A hot dog vendor in Los Angeles reopened on Monday after being closed for two months. The restaurant has been in business since 1939.Credit.Frederic J. Brown/Agence France-Presse Getty Images
Tens of thousands of students walked into classrooms in Chicago public schools on Monday for the first time in nearly a year. Restaurants in Massachusetts were allowed to operate without capacity limits, and venues like roller skating rinks and movie theaters in most of the state opened with fewer restrictions. And South Carolina erased its limits on large gatherings.