Bandai Namco
Pac-Man is celebrating its 40th anniversary this year. The game was first released in Japan in July 1980. It was then released to the US in December of the same year. There’s actually been a lot of events related to the celebration of this milestone.
As part of the celebration, developer Bandai Namco has partnered with the National Basketball Association for some NBA-themed video game integrations. Expect different co-branded
Pac-Man and NBA licensed products. This is just in time as the NBA is set to begin its 2020–2021 season this December 22.
The collaboration will offer different points-of-engagement during the NBA’s season. Fans get to enjoy not only their favorite video game icon but also their favorite sports league in unison. On the day the new NBA season starts, fans can have fun with NBA-inspired game content in the
Because Pac-Man and Basketball Always Go Hand-In-Hand
The 40th anniversary of
Pac-Man is an incredible milestone and everyone is celebrating it in different ways. Pac-Man has showed in up in Minecraft and joined the Comic-Con Museum Character Hall of Fame. Pro players are celebrating by live streaming perfect playthroughs of the original game. And now, Bandai Namco has announced an unexpected crossover between their classic video game and the very real sport of basketball. That’s right, they’re going to collaborate with the National Basketball Association (NBA) on a myriad of NBA-themed video game integrations and various co-branded PAC-MAN and NBA licensed products. Is this the real life? Is it just fantasy? It sure doesn’t feel real. Someone pinch us.
3 months ago
– Agreement Offers Fans Creative Video Game Crossover Experiences and Co-Licensed Products –
SANTA CLARA, Calif.–(BUSINESS WIRE)–Leading interactive entertainment company BANDAI NAMCO Entertainment Inc., creator of PAC-MAN
®, today announced an innovative new partnership with the National Basketball Association (NBA) to collaborate on a myriad of NBA-themed video game integrations and various co-branded PAC-MAN and NBA licensed products in celebration of PAC-MAN’s 40
th anniversary.
Throughout the upcoming 2020-21 NBA season, the collaboration will offer numerous points-of-engagement for fans to enjoy their favorite video game icon and sports league in unison, leveraging the global appeal of both PAC-MAN and the NBA. Starting on December 22
– Agreement Offers Fans Creative Video Game Crossover Experiences and Co-Licensed Products –
SANTA CLARA, Calif.–(BUSINESS WIRE)–Leading interactive entertainment company BANDAI NAMCO Entertainment Inc., creator of PAC-MAN
®, today announced an innovative new partnership with the National Basketball Association (NBA) to collaborate on a myriad of NBA-themed video game integrations and various co-branded PAC-MAN and NBA licensed products in celebration of PAC-MAN’s 40
th anniversary.
Throughout the upcoming 2020-21 NBA season, the collaboration will offer numerous points-of-engagement for fans to enjoy their favorite video game icon and sports league in unison, leveraging the global appeal of both PAC-MAN and the NBA. Starting on December 22
NBA, PAC-MAN Together at Last for PAC-MAN 40th Anniversary By Wes Davis on December 18, 2020
In celebration of forty years of a big yellow circle eating small white ones, Bandai Namco has announced a partnership with the NBA. The collaboration will include numerous NBA/PAC-MAN integrations, as well as licensed merchandise featuring the two brands. This will be ongoing throughout the 2020-2021 NBA season and the first game content arrives before Christmas.
The first gaming experience to feature this partnership, due at the start of the season on Tuesday, December 22, will come in the form of power-ups and special mazes appearing in the mobile PAC-MAN game on iOS and Android. Yutaka Fuse, the Head of Licensing and Branding at BANDAI NAMCO evidently couldn’t help himself, punning his way through part of the announcement: “As we move into 2021, we will launch a new PAC-MAN initiative with the aim of inspiring our fans to be engaged and stay PAC-TIVE with a variety