WORLD SCREEN
The New Normal?: Distribution Trends
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Distributors are finding ways to fulfill the endless need for programming resulting from new streaming platforms, viewers stuck at home during lockdowns and delayed productions.
For quite some time, we have heard repeated references to Peak TV hundreds of series produced and rolled out year-round. This astonishing amount has created problems for channels and platforms, which have struggled with ensuring their shows get sampled, and for viewers who have to find the shows and the time to watch them.
In the past year, the industry has seen a shift to Peak Demand. The coronavirus forced productions to shut down, delayed delivery of shows and halted sports events, leaving channels and platforms with holes in their offerings. But viewers, whose lives had been disrupted by lockdowns and limited socializing, had more time on their hands and were desperate for new shows to watch.
Disney
The global streaming wars are driving unprecedented investment in TV production, with new outlets like Disney+ betting big on international content, but one executive says: It s make hay while the sun shines.
Like the stock market surging in response to a trillion-dollar government stimulus package, the global television industry is enjoying an unprecedented boom, with producers across all genres from high-end drama series to quick-hit reality TV formats benefiting from the truckloads of cash global streamers are pumping into the business. From the major SVODs Netflix and Amazon, new players like Disney+, Apple and HBO Max and more niche streamers, the opportunities are off the board, says Matt Creasey, global sales, co-productions and acquisitions executive for French-based TV studio Banijay. We re working with everyone, from [AMC Networks-owned streamers] Acorn TV and Sundance Now to the likes of Hulu and Peacock.. We ve also seen a huge appetite for content
MIPTV: How long can the content boom last? | Hollywood Reporter hollywoodreporter.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hollywoodreporter.com Daily Mail and Mail on Sunday newspapers.
Fleabag from the U.K., India series
Sacred Games), has become a key part of the growth strategy of every big new streamer launching on the market.
Parallels), Italy (
The Good Mothers), and Germany (
Sam - A Saxon), part of its push to commissioning 50 productions on the continent by 2024. Last week the streamer hired veteran U.K. producer Lee Mason (
It s a Sin,
The End of the F ing World) as its second director of scripted content for the European region. Disney+ is expected to unveil a new slate of U.K. originals soon.
HBO Max and Apple TV+ have doubled down on Israeli series in their international roll-out, with the WarnerMedia subsidiary snatching up Hebrew-language hits including
MIPTV: Niche Streamers Offer Alternative to Netflix hollywoodreporter.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hollywoodreporter.com Daily Mail and Mail on Sunday newspapers.