comparemela.com

Latest Breaking News On - மேசை பங்குகளை யூரோப் - Page 2 : comparemela.com

Spain s Diario de Navarra refining strategies to boost digital subscribers

Spain’s Diario de Navarra refining strategies to boost digital subscribers During the past year, the staff of Diario de Navarra (DN), a regional news publisher based in Pamplona, Spain, have been intensifying their efforts to drive digital subscriptions.  | June 1, 2021 These efforts include a vigorous onboarding programme for new subscribers throughout their first 100 days to encourage them to keep coming back to the DN site and make them aware of all the benefits of subscribing, including free access for a friend or relative, Diario de Navarra’s newsletters (some 20 in all) and, of course, the latest articles. “For us, it’s very important these 100 first days,” says Estefanía Nicolás, DN’s Director of Digital Strategy, Marketing and Sales. “We have to make sure that they come, if not every day, almost every day. If they don’t use the content, they are going to unsubscribe, and we are going to have a high churn rate.” 

Becoming Audiences First: Report on Year 1 of Table Stakes Europe

| April 8, 2021 It is essential reading for any regional or local newsrooms, but also for nationals and others looking to inspire a change of thinking, where the newsroom is a value driver, rather than a cost.  “A full commitment to growing subscription revenues means re-aligning editorial, marketing and technical operations with a new focus on trust, loyalty, data, and understanding core audiences. We are extremely grateful to GNI for supporting us during this first edition and to the fantastic publisher teams who trusted us to accompany them in this radical transformation” said Vincent Peyrègne, CEO at WAN-IFRA. “We are proud of the Table Stakes Europe program delivered last year by WAN IFRA, in partnership with the Google News Initiative, and excited to see the results being now available in other languages. We want to continue working with small and medium publishers in developing new skills and techniques to a sustainable future, especially after the less

© 2024 Vimarsana

vimarsana © 2020. All Rights Reserved.