North Castle Partners Announces Promotions
News provided by
Share this article
Share this article
GREENWICH, Conn., Jan. 7, 2021 /PRNewswire/ North Castle Partners, a leading private equity firm focused on consumer businesses that promotes Healthy, Active and Sustainable Living, is pleased to announce the following five promotions: Alyse Skidmore and David Weston have been promoted to Partner, Roy Chin to Principal, and Jennifer Barsky and Alan Bui to Vice President.
Alyse Skidmore, who serves as North Castle s Chief Financial Officer and Chief Compliance Officer, has been a member of the Senior Leadership Team since 2000. She is responsible for the management of all financial, regulatory, accounting, and treasury functions. Alyse plays an integral role in limited partner communications and reporting and provides transactional support related to the NCP funds and portfolio companies.
Search engine saturation: The ever evolving SERP and how brands are responding Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
Author
Categories
30-second summary:
The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews.
Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing in both categories.
Partnership to commercialise Acteev Protect yarns and fabrics
Ascend Performance Materials and The S Group partnership offers customers access to full-scale garment design, manufacturing and packaging.
23rd December 2020
Ascend Performance Materials has announced a commercial agreement with The S Group, a globally recognized provider of apparel design, development and manufacturing. The alliance will focus on commercialization of
Acteev Protect antimicrobial yarns, fibres and fabrics, offering customers full-scale supply chain service from garment design to delivery.
The agreement pairs Ascend s world-class manufacturing operations with The S Group’s track record of success in the wholesale and direct-to-consumer apparel industry, Ascend reports. “Our customers will now benefit from a revolutionary antimicrobial material combined with end-to-end support to guide a product from ideation to actualization,” said Lu Zhang, vice president of Acteev.
7 tips to navigate the hassle of the holiday return newsday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsday.com Daily Mail and Mail on Sunday newspapers.
DTC Brands: Don’t Overlook TV to Drive Traffic
December 16, 2020
DTC brands all reach a point in their growth cycle where paid advertising becomes an indispensable part of the strategy. Traditionally, they first focus on low cost and highly measurable paid media campaigns on Google, Facebook and Amazon.
The ability to spend only a few hundred dollars and reach an enormous but also extremely targeted audience is obviously appealing. Moreover, the built-in attribution tools on digital channels allow early-stage startups to verify their thinking and direct ad dollars toward profitable campaigns in almost real time.
However, as paid media budgets grow and DTC brands go from early stage to emerging challenger, they will eventually have to expand their media mix to include more traditional channels. Many DTC brands are hesitant to test offline channels like radio, outdoor or television for fear of high minimum costs, inability to quickly measure and the perception that they’re outd