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Swimwear Brand Andie Launches Intimates Category

Posted on 153 Andie, the swimwear brand created for every woman, every activity and every body, today announced the company is expanding into the intimates category with a debut collection, Andie 24/7. Andie 24/7 is an inclusive intimates line designed for sizes 0-26 (XS-3XL), with timeless styles that are flattering on all skin tones and created sustainably. This launch is the beginning of a significant platform expansion into other categories for Andie. The Andie 24/7 line features two bralettes and three underwear styles including The Tank Bralette, The Plunge Bralette, The Bikini, The Thong and The Brief. Each style is made from rayon a sustainable, lightweight fabric derived from plant sources and is moisture-wicking, breathable and buttery soft. Bralettes are $28 each, and undies are $12 each. Bundle pricing includes three undies for $27, two bras for $42, and two undies and a bra for $40.

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DTC swimwear brand Andie debuts intimates

Dive Brief: DTC swimwear brand Andie, launched in 2017, is looking for growth outside of the swimwear space with an entry into intimates, according to a company press release. Its debut collection, dubbed Andie 24/7, is a line of inclusive intimates in sizes 0 to 26. The company s first intimates line features two bralettes and three underwear styles: the Tank Bralette, the Plunge Bralette, the Bikini, the Thong and the Brief. Bralettes go for $28, and underwear goes for $12, with discounts for bundles. An entry into intimates is the beginning of a significant platform expansion into other categories, the brand said. Dive Insight: Andie entered the swimwear market shortly after Victoria s Secret exited the category, and with its latest launch, the brand is setting itself up to challenge the stalwart player further, along with others in the segment.

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