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BOULDER In an era when e-commerce platforms are eating brick and mortar shops for lunch, web outdoor gear and apparel retailer Backcountry is bucking trends and planning a new storefront in Boulder.
Backcountry currently operates a single shop in Salt Lake City, Utah, adjacent to its fulfillment center. In the coming year the company plans to expand to Park City, Utah and Boulder, according to a Backcountry news release.
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Jan 20, 2021
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Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint this year with two new stores, the first of which will open in Park City, UT, followed by a location in Boulder, CO.
Backcountry has created an industry-leading online shopping experience through personalized, expert-driven customer service known as Gearheads. Gearheads are individuals who live and breathe the outdoors, including former pro athletes, gear junkies, 100-day-a-year skiers, and all-around industry gurus. At each new retail location, customers will now be able to meet with a Backcountry Gearhead in-person for trip planning, gear and apparel purchases, and concierge-like outdoor guidance.
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