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3 Min Read LONDON (Reuters) -Global education group Pearson launched a new Spotify-style “all-you-can-eat” college app in the United States on Friday, the centrepiece of its new digital strategy to build direct ties with learners throughout life. FILE PHOTO: The company logo is displayed outside the Pearson offices in London, Britain August 4, 2017. REUTERS/Neil Hall Having been buffeted by rental markets and second-hand options for once-expensive textbooks, Pearson has embarked on a direct-to-consumer strategy offering unlimited access to content to provide more reliable subscription revenues. Chief Executive Andy Bird, a former Disney executive who has launched the new strategy, said Pearson+ was designed to offer the same ease of use as the high-end entertainment and media apps that students are used to.

United statesUnited kingdomCity ofKate holtonWilliam schombergSarah youngThomson reuters trust principlesExecutive andy birdGlobal online learningVirtual schoolsGlobal assessmentThomson reuters trustஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்கேட் ஹோல்டன்