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China Daily Global / 2021-03 / 04 / Page009 Established EU foodstuff brands get boost from bilateral trade agreement By WANG ZHUOQIONG in Beijing and HE WEI in Shanghai | China Daily Global | Updated: 2021-03-04 00:00 European agri-food exports to China are expected to be further boosted thanks to the bilateral agreement on geographical indications (GIs), which took effect on Monday－a bid to promote registered agri-food products and protect iconic brand names in both the European Union and China. An EU delegation visiting China said the agreement initially protects 200 European and Chinese agri-food brands against imitation and usurpation, thus bringing mutual trade benefits and introducing consumers to guaranteed, authentic products from two regions with rich culinary and cultural traditions .

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