Why Apple, Sephora and Nordstrom are jumping on this trend to pull in more shoppers CNN 3/7/2021 © Kohl s
As the pandemic drags on, big chains like Target and Nordstrom are looking for ways to keep consumers coming back to their stores.
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One go-to strategy is the store-within-a-store concept. It s a way for one retailer to join forces with another by setting up a pop-up shop within their stores.
Industry analysts say the approach has benefits for both parties. For instance, department store Kohl s is adding as many as 200 Sephora mini shops inside of its stores in 2021 as a way to expand its beauty and cosmetics category. For Sephora, the deal helps the retailer expand its market to Kohl s shoppers.
Why Apple, Sephora and Nordstrom are jumping on this trend to pull in shoppers
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Why Apple, Sephora and Nordstrom are jumping on this trend to pull in shoppers
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Why Apple, Sephora and Nordstrom are jumping on this trend to pull in shoppers
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