Thailand exported over 794 million baht in vitamins and supplements last year alone.
The TPSO said consumers were focusing more and more on health products as a way of boosting their immune systems.
This trend offered opportunities for Thai food companies to leverage the strengths of Thai medicinal herbs and supplements to expand to international markets where demand was high, it added.
European consumers are leaning towards vegan and low-lactose products, while the trend in North America was for GMO-free food, said TPSO chief Phusit Ratanakul Sereroengrit, citing consumer data from research firm Mintel.
Meanwhile, consumers in Asia favour natural products free from additives, according to the data.
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