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Strengthening Kreston’s Marketing
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Kreston International appoints Virginia Cook as its new Marketing Director. Virginia has over 25 years of experience in
international professional service marketing and business development
Virginia joins from Moore Barlow, a top 70 UK law firm, and has extensive experience working in senior global and regional marketing and business development roles for accounting firms, including Roffe Swayne, BDO, Arthur Andersen and Coopers & Lybrand / PwC. In Virginia’s previous position, she was on the Marketing Board at
international accounting and legal network Ecovis and worked on the successful merger of two law firms during the pandemic.
Virginia’s initial focus will be developing Kreston’s purpose and focusing Kreston’s marketing on supporting member firms’ business development. Liza Robbins, Chief Executive, Kreston International commented, “I am thrilled with Virginia’s appointment. Virginia has a wealth of experienc
By Trevor Sterling2020-12-18T14:30:00+00:00
For law firms, increasing the numbers of black and minority ethnic (BAME) lawyers and ensuring they get the same chances to progress in their careers has been a focus point for some time. In 2020, as the Black Lives Matter movement has gained momentum around the world, the spotlight is very much on race issues in our profession as in the wider world. We need to be asking ourselves, does the legal sector have a race problem, and if so, what more can be done to tackle it?
Trevor Sterling
The latest analysis by the Solicitors Regulations Authority shows that BAME lawyers account for around a fifth of all lawyers working in law firms and that a similar proportion of partners are BAME – seemingly not too bad considering that 13% of the workforce at large identifies as BAME. However, closer inspection of the figures reveals that just 3% are black, and that both black and Asian lawyers are significantly under-represented at partnership