Dive Brief:
Breaking outside of its underwear and loungewear roots, DTC brand MeUndies is launching swimwear, the company said in a press release emailed to Retail Dive Tuesday. The collection is made from recycled plastic bottles and recycled nylon and keeps the
same brand focus on soft fabrics.
To start with, the swimwear collection includes one-piece bathing suits and two different bikini styles for women, as well as regular and long swim trunks for men, all priced between $38 and $78 for members and between $48 and $98 for non-members.
The launch comes just a month after MeUndies introduced a new, performance-focused fabric for its underwear and socks, looking to target active consumers.
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