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May 6 2021, 10:40 am | BY Ricki Green | 34 Comments
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism.
May 6, 2021 9:58
Tourism Australia is rolling out the next phase of it of its Holiday Here This Year domestic campaign featuring Hamish Blake and Zoe Foster-Blake, calling on Aussies to “go big” by booking an “epic holiday”.
The new $9 million Epic Holidays campaign seeks to stimulate demand for the “epic experiences” on offer in Australia available when booking a longer domestic holiday.
Trips of five nights or more contributed over $20 billon to the Australian economy in 2020, and over $30 billion in 2019. However, of the 29.4 million holiday trips that Aussies took in 2020, only 18% of these trips were 5 nights or more. In 2019, before COVID-19 hit, the average duration of overnight trips that Australians took was 3.6 nights. If this average duration increased to five nights or more, the projected value to the economy is over $30 billion annually.
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The findings of a new study of long-term care insurance policy claims should be shared with married couples urges the American Association for Long-Term Care Insurance (AALTCI). With so many couples, there s often one spouse who is resistant, usually the husband, explains Jesse Slome, director of the long-term care insurance organization. This new information will help those who have doubts understand the significant consequences and the benefits of this important protection.
Slome was sharing data from a recently released study by Milliman Actuarial. When one spouse has a long-term care claim, the odds of a claim by the second spouse is four times higher than would normally be expected, Slome shared with a group of long-term care insurance sales professionals. Data comes from Milliman s Is Your Spouse Contagious study.