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March 2 2021, 3:33 pm | BY Ricki Green | 1 Comment
Sanofi Consumer Healthcare has launched a new direct to consumer vitamin brand, Livvit via a campaign developed by Mutiny and Edge.
Through a series of questions around health and wellness goals and behaviours, Livvit offers consumers access to a personalised, daily multi-vitamin via a monthly subscription service.
Sanofi Consumer Healthcare worked with Mutiny, who partner with creative agency Edge, on the launch of the brand – with Mutiny handling go-to-market thinking and data strategy, and Edge responsible for development of the brand positioning, packaging, communications strategy, creative and media.
The brand takes a quirky but empowering stance in its communication, offering the health conscious audience both ease of access and a multi-vitamin tailored to their individual goals.
The interactive received over 1,200 organically achieved unique views, with each user spending an average of 2.5 minutes on the page. The website hits 1 lakh views daily (with about 60K-70K uniques) and the interactive projects register 5,000 monthly visits from its mostly mobile, young audience.Â
The data visualisation department is a core part of the editorial team as it comprises eight people, of which two are data journalists, three are developers and three are illustrators and designers. With 29 staff total, that commitment to such a team says a lot about The Federalâs vision.
The Federalâs vision
Data is now far more ubiquitous than ever before. The team now produces double the number of stories than it used to a year ago.
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