Dive Brief:
The home category got a boost last year, and now two major retailers have become strange bedfellows. Walmart and Gap have formed a multi-year partnership on a home essentials brand dubbed Gap Home.
The initial collection will be available exclusively on Walmart.com starting June 24, according to a press release Thursday. It includes over 400 products across the home decor, tabletop, bedding and bath categories, and is aimed at college dorms and homes. Seasonal and special collections will be released throughout the year and developed with IMG, Gap s licensing agency.
Gap is the first fashion retailer to collaborate with Walmart in the home category, per the release. The financial terms and exact length of the deal were not disclosed.