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This isn t the first time GM has filed a trademark for this name. General Motors has been expanding its current crop of crossovers with recent model launches like the reborn Chevrolet Blazer, but a new trademark filing suggests GM is plotting an all-new mystery crossover to capitalize on the segment s popularity. Filed with the United States Trademark and Patent Office on January 5, 2021, GM has submitted a trademark application for the name Anthem under the Motor land vehicles, namely, automobiles goods and services category. This is the fourth time GM has filed a trademark for the Anthem name in 12 years, so the mystery model has been under consideration for over a decade now.

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