“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car," Cherokee Nation Chief Chuck Hoskin, Jr. said.
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It is time for Jeep to stop using the Cherokee Nation s name on its Cherokee and Grand Cherokee SUVs, says the chief of the Oklahoma tribe.
Chief Chuck Hoskin Jr said in a statement first reported by
Car & Driver magazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products.
“I’m sure this comes from a place that is well-intended, but it does not honour us by having our name plastered on the side of a car, Hoskin said. A Jeep Cherokee makes its way over obstacles during a media conference at the New York International Auto show in 2013. AFP
“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chief Chuck Hoskin said.