It s certainly a much different process in the end versus what we saw at the beginning with regards to community and labor movement, said Jeffrey Buchanan, director of public policy for San Jose-based community coalition Working Partnerships USA. It was a reminder of how organizing works and matters, said nonprofit Silicon Valley Rising director Maria Noel Fernandez. Now, it really does feel like a partnership.
The successful partnership comes as tech giants like Google, Facebook and Amazon seek to expand their real estate footprint around the country while residents complain of displacement. It comes two years after Amazon famously abandoned plans to build a campus in New York after communities opposed it. It also comes as labor groups and employees are growing more vocal about the influence big tech companies exercise. Some local organizers said their success with Google is paving a path for future organizing with tech.
Community Co-designs Google 80 ac Campus
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How Google Won Over Some of Its Biggest Critics to Build a Megacampus in San Jose
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Marketing Leadership in a Digital World
Using these five strategies will keep your business on a course for success
Author:
Jun 1, 2021
For marine industry marketers, the pandemic was a game-changer. The lack of in-person events, trade shows and personal communication eliminated many traditional channels from the marketing mix, and the focus quickly shifted to digital solutions.
Businesses rapidly accelerated their digital transformation efforts, and digital strategies for sales and marketing initiatives were thrust to the forefront. Regardless of digital maturity level prior to the pandemic, marketers looked to a variety of digital tools (such as paid search, paid social media, email marketing, virtual trade shows and more) to reach customers. This shift underscored the importance and effectiveness of digital channels in reaching consumers.