What does future media
look like?
Fahmeeda Cassiem-Surtee, CEO of DStv Media Sales
The world can fit into
our pockets and global TV trends are not a far reach, they’re now – OUR TRENDS.
True to form, DMS (having ridden many first technological waves) are monitoring
working models through our partners.
What’s new:
Programmatic
advertising
That’s just a fancy way of saying ‘automation’. Before you get
concerned, this doesn’t mean the end of an era of human resources. It just
means that, like with any kind of
automation –it merely drives a change in skill sets to breed more efficient
Tips for Teachers: How to Create and Earn from YouTube Content
goodnewspilipinas.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from goodnewspilipinas.com Daily Mail and Mail on Sunday newspapers.
Marketing, News and Sales Openings
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
RTÃ Launches Two Research Tools for Planning Better Campaigns on its Platforms
March 12, 2021
J
enny Legge, head of research, RTÃ Media Sales, reveals details of two significant research tools that have been created for advertisers- âA Single Audience Metric for One RTÃâ and âUnderstanding Audio.â
A SINGLE AUDIENCE METRIC FOR ONE RTÃ
A Single Audience Metric for One RTà started life over a year ago and is something which we are very excited about. Measurement is of course an important part of our business, and one of the challenges facing the Media Industry, in recent years, has been how to find a single metric for cross platform advertising campaigns.