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Top Ten Takeaways from SATELLITE 2021 s LEO Digital Forum

Last week’s SATELLITE 2021 LEO Digital Forumfeatured many of the industry’s big hitters in a debate about how Low-Earth Orbit (LEO) satellite technologies and services will shape the future of the industry. Below, we list the 10 most essential moments and talking points to emerge from the series of presentations and group discussions that took place during the one-week event. Telesat’s Dan Goldberg Says Ground Terminal Technology has Significantly Evolved During the Past Year. Telesat CEO Dan Goldberg kicked off the event with some important updates on Telesat’s big LightSpeed announcement earlier this year. In a keynote fireside chat, Goldberg said the company is planning on making some key launch announcements in the near future. The system which will cost around $5 billion could be a gamechanger for Telesat. Goldberg confirmed the financing is “almost done”, and that it could be in place even in the next couple of months. He admitted that moving into LEO was huge f

Building future media platforms

What does future media look like? Fahmeeda Cassiem-Surtee, CEO of DStv Media Sales The world can fit into our pockets and global TV trends are not a far reach, they’re now – OUR TRENDS. True to form, DMS (having ridden many first technological waves) are monitoring working models through our partners. What’s new: Programmatic advertising That’s just a fancy way of saying ‘automation’. Before you get concerned, this doesn’t mean the end of an era of human resources. It just means that, like with any kind of automation –it merely drives a change in skill sets to breed more efficient

Tips for Teachers: How to Create and Earn from YouTube Content

Tips for Teachers: How to Create and Earn from YouTube Content
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RTÉ Launches Two Research Tools for Planning Better Campaigns on its Platforms

RTÉ Launches Two Research Tools for Planning Better Campaigns on its Platforms March 12, 2021 J enny Legge, head of research, RTÉ Media Sales, reveals details of two significant research tools that have been created for advertisers- “A Single Audience Metric for One RTÉ” and “Understanding Audio.” A SINGLE AUDIENCE METRIC FOR ONE RTÉ A Single Audience Metric for One RTÉ started life over a year ago and is something which we are very excited about.  Measurement is of course an important part of our business, and one of the challenges facing the Media Industry, in recent years, has been how to find a single metric for cross platform advertising campaigns.

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