“A clear standout here is outdoor media company,
oOh!Media is a provider of ‘out of home’ advertising.
“The company reaches 77% of the metropolitan and regional population via an extensive network of circa 37,000 digital and static asset locations,” Rose said.
“These include roadside billboards, retail shopping centres, offices, bus stops, train stations and airports.”
How COVID-19 killed oOh!Media’s business
The pandemic last year completely floored the outdoor advertising market.
“COVID-19 absolutely hammered the out-of-home sector, far worse than most other forms of media, with audiences significantly declining due to initial lockdowns and mobility restrictions,” said Rose.
“Advertisers pulled outdoor campaigns and redirected what was left of their budgets towards viewers stuck at home in front of the telly.”
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