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Stout brand Connor s hands Lion & Lion digital duties for Malaysia

Stout brand Connor s hands Lion & Lion digital duties for Malaysia Details 23 April 2021 Stout brand Connor s Malaysia has appointed Lion & Lion to handle digital duties for the market for 24 months, following a pitch that saw four agencies vying for the account. Jeppe Carlsen, group director, new business and strategy told A+M that rather than just doing a simple social media strategy, the team presented a larger creative version for the brand to help support the overall brand experience through integrated digital. At the same time, the agency has brought on board Krishna Kumar (pictured below left) as regional head of strategy and Banumathi Selladuray (pictured below right) as regional head of media, to drive innovation and growth across the company’s key markets and offices. Based in Kuala Lumpur, both will report to Carlsen and will play a pivotal role in delivering impact through creative and digital-first solutions to businesse

Cover story: Datuk Hans Isaac, a man of many roles

Cover story: Datuk Hans Isaac, a man of many roles Share “Wow. It’s been a while since I’ve done this,” says Datuk Hans Isaac as he strikes a pose for the camera. Having recently stepped back from being the man in front of the camera after a fairly successful 28 years in the film industry, the former model, actor, producer and director is now looking at different pastures. “Sad to say that over the years, the biggest change in the local film industry was the film format evolution from 35mm analogue to digital,” says Hans. Having since taken on bigger responsibilities behind the camera aside from the usual film cameo for his industry friends, the opportunity soon came for him in April 2019 to really make a difference through leadership as the National Film Development Corporation of Malaysia (FINAS) chairman.

New arts-focused OTT platform MyPentas breaks ground in Malaysia

New arts-focused OTT platform MyPentas breaks ground in Malaysia
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

iQIYI teams up with Media Prima and Celcom in bid to lead streaming race

iQIYI teams up with Media Prima and Celcom in bid to lead streaming race
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

MSM share price surge and FGV privatisation intrigues

MSM share price surge and FGV privatisation intrigues
theedgemarkets.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theedgemarkets.com Daily Mail and Mail on Sunday newspapers.

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