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NEW YORK, April 27, 2021 /PRNewswire/ Digital Transformation (DT) is a term that inspires awe as well as fear in the hearts and minds of premium and luxury goods and services brand executives. On one hand, executives have a fear of being left behind. On the other, they are so often bombarded with mixed messages and content about what DT is and isn t, especially in an industry that uniquely values customer relationships and human touch, that it is easy to be awed and confused as to how to move forward.
To help brands navigate and scale an effective journey with the highest probability of success, Luxury Institute conducted its own primary and secondary research. First, the Institute conducted an in-depth online survey with its Global Luxury Expert Network (GLEN) members. These individuals run, or have recently run, some of the top brands in the premium and luxury industry. Then, the Institute supplemented the GLEN member insights with secon
Cracking the Watch Industry’s Code of Silence
Growing pressure for accountability has convinced a few brands that it is time to reveal where they obtain some of their raw materials. Will more follow?
Credit.Gordon Studer
April 12, 2021, 5:10 a.m. ET
The Swiss have long had a reputation for being discreet when it comes to business. (Think banks). And their watch industry is no different.
But growing pressure for environmental and ethical accountability from activists, investors and consumers has convinced a few brands that it is time to reveal where they obtain some of their raw materials.
They are fighting the industry’s deep-rooted tradition of discretion, a practice born of watchmakers’ fear that identifying suppliers will reveal details of their expertise and give rivals an advantage.
The Lauren Look takes after clothing subscription services like Rent the Runway
Subscribers get unlimited swaps on about 600 different pieces, which arrive at their homes four at a time
If they want to keep favorites, they can purchase them at a discount
Ralph Lauren dry cleans all of the items between customers and ships both ways for free
The company reported an 18% drop for the third quarter of Fiscal 2021 due in part to majorly decreased brick and mortar sales during the pandemic
Ralph Lauren also announced plans to consolidate offices and close up to 10 of its retail locations, including the Polo store on Regent Street in London
Yesterday
08 april 2010
When consumers are asked to think of a country that produces elegant and sophisticated design in many aspects of life, the name they usually come up with is Italy. But with its great success in the art of producing highly original work comes the problem of imitation. In an age of globalisation where information can be downloaded in seconds, Italian-style jewellery can be found all over the world, but it has not necessarily been made or even designed in Italy, AWDC reports.
A further problem for the country is the fallout from the global financial crisis which saw a sharp reduction in demand for jewellery in general, and high-end creations in particular. And that has forced the Italian jewellery sector to overhaul its marketing strategies, to pay closer attention to what customers actually want, to create lower price points as well as a wider range of prices, and to search for new markets. The soaring price of gold last year also has led jewellery firms to r
Luxury Institute s 7 Unconventional Luxury Trends for the Roaring 2020s
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NEW YORK, Jan. 28, 2021 /PRNewswire/ If you thought 2020 was a massive challenge, get ready for the balance of the decade. Yes, 2020 was a grind, full of visible and invisible threats. It forced the hyper-acceleration of previously emerging trends such as work-from-home, virtual everything, optimizing business travel, and surging e-commerce. It was also a year to underscore humanity and inspire creativity as an individual, and as a brand, in order to thrive post-2020. The balance of the decade will bring many challenges but even more opportunities for innovation. While COVID-19 accelerated and created key trends, it is a mistake to explore emerging trends through a 2020 pandemic lens. The risk is that brands will continue to play defense rather than offense. Brands must look at emerging opportunities with fresh eyes to determine how to remain relevant