Mr Beast Burger Opens Surprise Location in Hudson Valley
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Hive restaurant brings MrBeast Burger to town
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The move toward delivery-only restaurant concepts with no brick-and-mortar presence continues to grow, accelerated by the pandemic.
But they’re certainly not alone.
Muscle Maker Grill, a brand that’s been expanding into the virtual brand space with gusto throughout the pandemic, introduced yet another virtual brand this month. The company also announced three upcoming virtual brands yet to be revealed.
Mr. Beast Burger, a new virtual brand from Virtual Dining Concepts and Eric Greenspan built with YouTube personality Jimmy “MrBeast” Donaldson, debuted with over 300 locations and crashed the ordering app during its launch. This was the largest debut for a Virtual Dining Concepts brand, which has a strategy of working with celebrities to create franchise brands.