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Revealed: Billboard s 2021 International Power Players
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Spotify Música por streaming, un tren que no para
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As it explodes on streaming, Latin music erases borders and becomes the world’s new mainstream
Billboard’s new global charts debuted Sept. 19, meaning there is just three months of chart data to draw on, but already patterns have emerged surrounding listening and consumption around the globe, where Latin tracks defined as those sung predominantly in Spanish do much better. For the chart dated Dec. 5, for example, 38 Latin tracks sat on the Global Excl. U.S. chart, including three in the top 10, as opposed to 28 and two on the Global 200; Spotify’s top artist of 2020 was Bad Bunny, while on Deezer which has a stronger streaming hold in Latin America and Europe than in the United States it was J Balvin.