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Mitch Gould of Nutritional Products International: Find
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Mitch Gould Leads the Health and Wellness Industry With His
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Mitch Gould’s ‘Powerhouse Trifecta’ Paved Way for Amazon’s Success With Health and Wellness Category
Retail Knowledge and Experience Powers Strategy by Nutritional Products International to Launch Health and Wellness Brands in the U.S.
June 10, 2021 17:24 ET | Source: Nutritional Products International Nutritional Products International BOCA RATON, Florida, UNITED STATES
BOCA RATON, FL, June 10, 2021 (GLOBE NEWSWIRE) Mitch Gould, CEO of Nutritional Products International, forged a “Powerhouse Trifecta” that jump-started Amazon’s new health and wellness category in the early 2000s.
“Amazon was selling books and electronics at the time, but decided to branch out,” said Gould, who is also the founder of NPI, a global brand management firm based in Boca Raton, Fl. “Amazon needed products and I had the contacts to stock more than 150 brands onto the virtual shelves of Amazon’s brand new category.”