Authentic Artists is building virtual, AI-powered musicians
Chris McGarry, who previously led music integration at Facebook’s Oculus, is taking a new approach to bringing music into the virtual world with his startup Authentic Artists.
McGarry pointed to virtual celebrities like Lil Miquela and virtual concerts like Travis Scott’s giant event in Fortnite as setting the stage for Authentic Artists. In a sense, the startup represents a combination of those ideas, creating virtual musicians who perform their own concerts initially in Twitch and can respond to audience requests.
“We are very intentionally not trying to create a digital facsimile of what already exists,” he said. “We want to use new tools to create new art, new experiences, new culture. The appeal is that these artists can really be vehicles for collaboration with the audience, so that [audience members] can selectively shape the live show.”
A promo image from Authentic Artists (inset: James Murdoch).
With virtual concerts in Fortnite drawing big audiences, the firm wants to enable a new kind of gamified, co-creative musical experience and has prototyped 12 supernatural artists – from a lo-fi loving cyborg to a high-octane, half-iguana DJ.
With virtual concerts in online video game
Fortnite and gaming destination Roblox drawing big audiences, Authentic Artists, a start-up whose investors include James Murdoch’s Lupa Systems, on Wednesday unveiled the launch of an artificial intelligence-powered virtual artist platform for music, gaming and streaming applications.
The creative AI company said the proprietary audio-visual production platform will enable never-before-seen virtual music experiences designed to serve the evolving preferences, tastes and desires of fans searching for truly unique content and can deliver interactive artist experiences across the globe, 24 hours a day to all connected ch
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