Meet China s elderly influencers cashing in on the internet
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12/05/2021 - 04:39 China is getting old fast and facing the monumental challenge of how to provide for tens of millions of retirees, but this has also opened opportunities for those who are able to harness the commercial possibilities of technology NOEL CELIS AFP 4 min
Beijing (AFP)
Exquisitely garbed in a traditional cheongsam dress, 76-year-old Sang Xiuzhu is one of an unlikely vanguard of elderly influencers storming Chinese social media with videos of glamour in the golden years.
Two years ago she joined the Fashion Grandmas , whose one-minute clips and livestreams of them turning Beijing s streets into a catwalk are devoured by millions of fans.
How China s elderly influencers are cashing in on social media trends
AFP/Beijing
AFP
Retirees are making money from pop-up ads in their videos and livestreaming product sales.
Exquisitely garbed in a traditional cheongsam dress, 76-year-old Sang Xiuzhu is one of an unlikely vanguard of elderly influencers storming Chinese social media with videos of glamour in the golden years.
Two years ago she joined the Fashion Grandmas , whose one-minute clips and livestreams of them turning Beijing s streets into a catwalk are devoured by millions of fans.
They mix elegance with epithets of wisdom on marriage, love and life from a generation who are now increasingly integral to both the economy and online culture of China.