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Lewiston council approves new logo, branding campaign

Read Article A new city logo unveiled Tuesday by marketing firm Warp + Weft pays homage to the original city seal, with the honeycomb shape derived from the beehive found on the top of the city seal. Courtesy of Warp + Weft LEWISTON The City Council unanimously approved a new logo and branding campaign Tuesday following a two-year effort to update the city’s image. The new logo, presented to city officials by Auburn marketing firm Warp + Weft, plays on a combination of the city’s original seal and its industrial history. Officials lauded the design and overall details, stating it will provide a clean slate for Lewiston’s marketing efforts and how the city is viewed throughout the state and beyond.

Lewiston equity and diversity committee finalizes recommendations for city

Read Article LEWISTON A final list of recommendations from the city’s Equity and Diversity Committee asks the city to add a new human resources position, increase community engagement and community policing efforts, and improve services for vulnerable populations. The 12-member committee unanimously adopted the recommendations Wednesday, capping several months of work that began with the formation of the committee in July. The list of roughly a dozen recommendations will go to the City Council next month for consideration, along with additional information from city staff on potential budgetary impacts. Mayor Mark Cayer created the ad hoc committee as part of a City Council resolution on policing that came on the heels of local and nationwide protests over the May 25 police killing of George Floyd in Minneapolis.

Despite pandemic, Lewiston economic development officials report strong 2020

Read Article Dignitaries participate in a ceremony in October to officially kick off construction of Central Maine Health Care’s Cancer Care Center at High and Main streets in Lewiston. This week, city officials said the project is among $300 million in new economic development in 2020. Russ Dillingham/Sun Journal LEWISTON The value of projects either approved or in the development pipeline this year stands at more than $300 million, officials said at a City Council workshop this week. Nearly two-thirds of the value, however, is tied to a $200 million converter station for Central Maine Power’s controversial New England Clean Energy Connect project, which has not yet received approval.

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